We have entered a new age of mobility according to The Future Foundation. The amount of time we spend outside the home will increase by 30% by 2020. With so many people outside of their living rooms, advertisers can no longer rely on mostly in-home media such as television.
Engaging consumers on the move is becoming a major focus for many clients.
Furthermore, ad avoidance devices will have an even greater impact on traditional advertising models as consumers selectively filter and receive advertising messages.
Outdoor is the only advertising medium that is virtually immune to consumer avoidance. It can’t be turned off, flipped to the next page or thrown away. And it is free to view.
Outdoor truly is the last of the mass media.
